Bierbrouwerij de Eem – “Tasty Lady”
Posted in bottle, Pumpclips and tagged bad graphic design, baffling incoherence, Bierbrouwerij de Eem, sexism, tasty lady.
Collecting atrocities from the world of beer branding
Collecting atrocities from the world of beer branding
Tough one this. The branding is awful (and there’s more – “Smoky Lady”, “Hoppy Lady”) but it is actually the product of a women’s brewing collective. I think, rather than sexist, this is just something that doesn’t come across well in English. It was created by, and intended for, a market that doesn’t use English as its first language, hence the baffling incoherence. Totally with you on the bad graphic design front, however.
It is a tough one.
If they are attempting to make it appeal by saying is “brewed by tasty ladies” it is still using sex to sell beer.