“You’ve got no marketing budget, you’re in an industry dominated by the giants, and the one thing you’ve got is your pump clip. Use it wisely.” Posted on 14 May 20135 July 2022 by Admin Share this: Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X Like this:Like Loading... Posted in Pumpclips and tagged richard fletcher, the Journal, trinity mirror.
“Of those who’d chosen a beer they didn’t know, the majority couldn’t remember either the brewery or beer names”. So it doesn’t really matter if the beer name is an awful pun, then? Interesting… FWIW, the line about brewers not looking into eye-level branding is hogwash. That’s why major brewers are installing taller fonts.
“Of those who’d chosen a beer they didn’t know, the majority couldn’t remember either the brewery or beer names”.
So it doesn’t really matter if the beer name is an awful pun, then? Interesting…
FWIW, the line about brewers not looking into eye-level branding is hogwash. That’s why major brewers are installing taller fonts.