The White Shield Conundrum*

12 thoughts on “The White Shield Conundrum*”

  1. This post has made me want to rush out and re-rate it, well done on making it sound so appealing.

    That’s a nice selection there although I’m not sure about the London Pride. Is that a Schehallion I see hiding in the shadows? Awesome beer…

  2. I think what they’ve done to the shield-and-dagger is exactly what Diageo have done to the Guinness harp: simplified it and modernised it. I quite like the White Shield label as-is: it’s understated and very very English. Far nicer than another wrapped-in-the-cross-of-St-George beer I could mention.

  3. Baron Orm don’t just rate it drink!! ; ) yes there’s Schehallion in their (we’ll have to agree differ on pride)
    beer Nut: thinking about it abit more the lopside shield just seems a little apologetic to me, as if they’re not sure about using it. I can see the worth in not over doing the George cross/english thing as it can limit your audience.

  4. Yeah, the shield could stand to be at least 50% more shield-y. But the overall design, with the text tucked away to the right, is all quite classy. “Iconic”, one might say, if one were given to brainless marketing cliché.

  5. The current White Shield presentation makes me think of operations, surgeons and, possibly, butchers or psychopathic serial killers.

    The white background shape reminds me of the kidney-shaped stainless steel dishes the medical profession uses, and the dagger looks horribly blood-stained.

    I like its simplicity and recognisability, but I think there’s distinct room for improvement.

  6. Don’t worry I do ‘just drink’ in fact most weekend evenings are spent just drinking with maybe one or two ratings.

    I’ve just not been blown away by WWS yet (I gave it a 4/5) and so don’t have any stock of it but I’ve heard that slightly aged ones are better than young bottles – I might buy a few next time I’m in Morrisons and try one a month or something to see if there’s a sweet spot for me…

  7. Got to disagree. Its difficult to display. Shield forward it is confusing to the un-initiated and text forward its, well, just a block of text. As for any nationalistic overtones, if they went with the old school label the red-cross-on-white-field motif is removed entirely.

  8. Baron Orm: yes opinions vary as to which is the best vintage* but WWS definitely developes and changes over time so a periodic testing sounds like an excellent plan. *do we need a new word to describe the age of beers and not vins?

  9. Ok a trip to Morrisons has resulted in two bottles of WWS falling into my baskets (damn beer aisle). They both have the same best before and batch number “21/09/12 264” – I’ll drink one before the end of the weekend and one in ? months time.

    How many months do you think I should leave it?

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