Holdens Black Country Ales – “Shag Boss”
Submitted by Newcastle’s swankiest pub, The Free Trade Inn.
Tags: bad fontsbad graphic designbrewer's creepy sex fantasyHoldensShag BossWTF?
I don’t get it. Is it a pun?
Maybe he’s smoking a Halfzware Shag cigarette? :/
They’d have you believe it’s a colliers term, the “shag boss” being a “foreman who was made responsible for managing the waste (or shag, as it was called)”. The Red Shag (or shagg) is an ironstone(?) seam in the N. Staffs coalfield.
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