Bierbrouwerij de Eem – “Tasty Lady”

2 thoughts on “Bierbrouwerij de Eem – “Tasty Lady””

  1. Tough one this. The branding is awful (and there’s more – “Smoky Lady”, “Hoppy Lady”) but it is actually the product of a women’s brewing collective. I think, rather than sexist, this is just something that doesn’t come across well in English. It was created by, and intended for, a market that doesn’t use English as its first language, hence the baffling incoherence. Totally with you on the bad graphic design front, however.

  2. It is a tough one.

    If they are attempting to make it appeal by saying is “brewed by tasty ladies” it is still using sex to sell beer.

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