The Guardian Word of Mouth piece prompted a flurry of comments.
My entirely biased casual assessment was that about 2/3 backed the Pumpclip Parade position, and about 1/3 offered the tired and familiar defences “it’s just a laugh”, “you obviously have no sense of humour”, “you’re a politically-correct grim-up-North London censor of what you deem ‘offensive'” and “good branding is brainwashing”.
I was flattered by one particular comment that came as a Facebook message:
“Good on you, Jeff. I was starting to think that it was just me. I am not by any means a humourless man. But as someone who has pursued a true art and a profession, I am often embarrassed by the sexist, puerile way in which some British brewers portray themselves. I just don’t get it. Thanks for speaking up!”
I now feel inspired to create a new blog dedicated to the best beer branding. Brooklyn Brewery will of course be the first post.